Analysis of an Image-Based Advertisement McDonalds

Image Based Advertisement 1.The image based advertisement is a form of communication intended to appeal to customers through the help of visual elements. These visual based elements refer to the text of the advertisement, to the images portrayed by it, to the colors used in it, and others. The text of the advertisement is able to appeal viewers in several manners. It is the actual words that have great impact on viewers. In other words, the meaning of the text, the message that is communicated by the advertisement has significant impact on viewers. The message and the execution of the advertisement are probably the most important elements of the advertisement. This is because they are able to determine viewers to take action, and to purchase the product in case, to inform the viewers about the product, or to communicate the benefits of the product. In this case, the McDonalds advertisement used for television is an important ad that can be analyzed. This is because the investments that the company makes in developing such ads reflect in the quality of the ad. The McDonalds ad that this analysis refers to is represented by the ad with the two bears in the wood, where the parent bear enjoys his sons grades at school, and decides to reward him with a treat, which is the McDonalds meal. They go out to take lunch in the woods, they find a car with a few young people in it eating McDonalds food. The bears start agitating the car, the passengers run, and the bears takeShow MoreRelatedFear and Sex Appeal of Advertising810 Words   |  3 Pagesis the important concern for women, and women should want to seem sexy like the image of the woman in the photograph; it also encourages them to monitor themselves to ensure that their personal upkeep meets social norms. The persuasive appeal is conveyed through a very central, direct route. Secrets advertising campaign is a blatant appeal using sex along with a subtle, peripheral appeal to fear. 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